A&F CEO Mike Jeffries hates fat girls… but he’s not alone

This may be a rant… just thought that I’d warn you ahead of time. Okay… it will be a rant but that’s okay because that’s what our own personal blogs are for, right?

There are things that grate at me, get under my skin, annoy me, or just flat out piss me off. And this week there were two things that have been bugging me and here’s the kicker… they’re both the same or related.

What is it?

The hate for “fat” people. There are a lot of people out there passing judgement on others who are not rail thin without knowing the person, their health history, or what caused them to get the way and what’s preventing them from losing the weight.

The first thing that happened was my daughter told me that the high school band director did not want her to be one of the majorettes for the marching band. Why? Because she is not a rail thin, 5’0 – 5’5″ girl who went along with what she was told all the time. The dance coaches from a local dance studio and her friends fought for her because she was the best, she worked the hardest, and deserved it more than the other girls. The girl the director wanted… well she wasn’t good, didn’t practice, and thought that she was entitled to the position…. Oh, and met his vision of the perfect majorette.

The second thing was Mike Jeffries statement about not marketing to the uncool, fat girls. WTF!! They don’t stock XL or XXL sizes in women’s clothing because they don’t want overweight women wearing their brand. BUT they do make XL and XXL for men because those teen guys might be beefy because they play football or are wrestlers.

In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he says. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either.

So, if I put a few things together I can come up with a conclusion of sorts. The cool kids in school play sports, are good looking, thin, the guys are muscular, the girls have that long, flowing hair, both are sexy as hell, and above all else they are NOT fat.

Now, the fat kids. Well they’re the losers that the popular kids make fun of.

These stereotypes piss me off! They do nothing to help kids with how they feel about themselves at all. What they do is help kids feel out of place and that if they’re not the picture perfect all-American kid they’re not going to fit in, have friends, be popular, or go somewhere in life. No moral boosting here… nope, just dragging the kids down.

It’s hard enough as it is to be a teen, but when you have companies and the media telling you what you should look like, how you should dress, and a that size 0 thin is what you should be life becomes a lot more difficult.

Abercrombie & Fitch has made it very clear in what they’ve said, their ads, the people that they hire, and the sizes of their clothing that they’re targeting a very specific demographic. One that usually gets their spending money from their parents by the way… I wonder if they have given thought to the fact that some parents will refuse to buy clothes for their “cool” kids from the A&F stores because of the statements they’ve made? My guess is that they didn’t and if they did they simply don’t care.

I know that I won’t be buying anything from them.

I think that Mr. Jeffries as well as my daughter’s band director need to take hard look at the world around them and realize that the average size is not a 0, or a 1, 3, or a freakin’ 5. I’m here to tell you that it’s probably closer to a 10 /12 or hell even a 14.

My daughter is an amazing person. She is smart, beautiful, talented, and you know what…. she’s in the “cool” kids group. I couldn’t be more proud of her and all that she has achieved and learned and the one thing that I know for sure is that she will do anything that she sets her mind to.

My fat, size 12 self won’t be caught inside an A&F store… or Hollister for that matter since they’re owned by the same company. I will however roll myself into H&M and American Eagle because they see that we all can’t be waifs and have larger sizes.


22 Responses to A&F CEO Mike Jeffries hates fat girls… but he’s not alone
  1. Amy
    May 10, 2013 | 9:28 am

    His comments really Irked me. Its hard enough for Young girls to find their way in life – and be happy with their selves… They don’t need to be stereo typed. I have a beautiful almost 12yr old Step-Daughter who is a HEALTHY Size women’s 8-10. Her body frame, wouldn’t allow her to be smaller.
    Oh, and what he forgets, Some women/girls are athletes as well – and they will not be twigs because of that.
    I’m so glad I never shopped there – nor will I ever..
    Sigh, rant over.

    • Jackie
      May 16, 2013 | 10:20 pm

      You’re totally right! All women can’t be a 0… some are bigger boned, some are very athletic, and others have health issues that cause weight gain! None of that means that they’re uncool.

  2. Amy @ Oh So Savvy Mom
    May 10, 2013 | 11:10 am

    His comment was totally pig headed, disgusting, evidence of what a complete ass he is, and had they come from anyone not in the spotlight they would have simply been ignored. It would have just been dismissed as being a comment from nobody who knows nothing about anything.
    I’ve never shopped at that store because it gives off the same nasty vibe. I’m not going to wear clothes that say, “I support A&F and think it’s cool” because it is not.
    I say, who cares what he thinks. (Though I’m not trying to dismiss the hurt feelings of those who really do care what he thinks.) I think the world needs to show him what a jerk we think he is and stop purchasing from A&F. It would be a wonderful statement to see a mass exodus of A&F retail employees–who knows if that will happen.

    • Jackie
      May 16, 2013 | 10:18 pm

      My guess is that they hire like minded people… or those who are easily manipulated.

  3. Melissa
    May 10, 2013 | 11:23 am

    This is so frustrating. It’s hard to fathom that an ADULT made these comments. It makes me scared for when my girls get older and the stuff they are going to have to deal with as teens, let alone adults!

    • Jackie
      May 16, 2013 | 10:16 pm

      It is hard when you have kids because people are just downright mean at times… It’s happened to my daughter and it frustrates me to no end.

  4. Aleta
    May 10, 2013 | 12:09 pm

    What the heck?! I know some friends who shop there and plan on sharing his words and hoping for a boycott. How insulting and shallow minded.

    • Jackie
      May 16, 2013 | 10:16 pm

      Very shallow… I can’t imagine telling someone that they’re not cool or that we couldn’t be friends because they were to big!

  5. Andrea
    May 10, 2013 | 1:19 pm

    I hate to say it, I didn’t care for the store before these comments. The half naked people on the walls were always a turn off to me for shopping. My husband wouldn’t be caught dead in a store with half naked men in the entry way. Lol.

    I am sure he will feel America’s reaction in his bottom line. But, it does give him a lot of added publicity.

    • Jackie
      May 16, 2013 | 10:15 pm

      I sure hope that he feels it… he deserves it that’s for sure!

  6. Jessica @FoundtheMarbles
    May 10, 2013 | 4:43 pm

    Amen! I would never, ever let my kids shop at Abercrombie after hearing that statement. Mean people suck.

    • Jackie
      May 16, 2013 | 10:14 pm

      They’re definitely mean people for sure. I wonder what all of the employees thought about his statements.

  7. Liz @ A Nut in a Nutshell
    May 10, 2013 | 11:15 pm

    I like their clothes and I have shopped there many times, but because of what he said, I’ll never shop there again.

    • Jackie
      May 16, 2013 | 10:14 pm

      I’ve never shopped there because 1) it’s to freakin’ loud. 2) they spray way to much cologne in the store. And 3) their stuff costs to much!

  8. Emmy
    May 13, 2013 | 4:19 pm

    Yes I read his statements and could not believe it!! Just so wrong. I am happy to say I have never really shopped in that store before all of this– I am not okay with a store that uses sex and soft porn to sell.

    • Jackie
      May 16, 2013 | 10:07 pm

      Yea… I’m not okay with his ads either or the fact that they sell thongs & tiny padded bikinis to tweens/teens.

  9. ConnieFoggles
    May 14, 2013 | 12:53 am

    How is this company still in business? I hope this is the last straw!

    • Jackie
      May 16, 2013 | 10:02 pm

      I’m sure that there are more people who just don’t give a rip about what he’s had to say or people don’t know.

  10. Lady Jennie
    May 14, 2013 | 1:43 pm

    I know. I really couldn’t believe my eyes when I saw this. But when you take a look at Jeffries, you wonder if maybe he’s living out the dream he didn’t have when he was in high school.

    • Jackie
      May 16, 2013 | 10:01 pm

      I thought about that too. Maybe he wasn’t a cool kid… maybe he was a total nerd or something. I can honestly say that I have never seen someone his age dress the way he does.

  11. Michelle
    May 21, 2013 | 3:09 pm

    That has SO been such a kerfluffle. And rightfully so. If it’s your marketing strategy to not make certain sizes, fine – you aren’t alone in choosing to limit what sizes you make and sell. But to state that you don’t want fat people wearing your clothes? That’s not ok.

    As for the average size, it IS actually a 14, and it’s moving closer to a 16. And to me that’s so weird because I feel like I’m above average in size but… I’m not. But just for giggles, go google a photo of the CEO. Trust me.

Leave a Reply

Wanting to leave an <em>phasis on your comment?

Trackback URL http://www.withjustabitofmagic.com/af-ceo-mike-jeffries-hates-fat-girls-but-hes-not-alone/trackback